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Go follow us on Snapchat rowanuniversity! Learn More. Resources Discover the latest resources, case studies, webinars, and more from the Brazen team. Why Brazen? Brazen Opportunity Fund Pricing. Why Work At Brazen? Open Positions. Log In. Schedule A Demo. Open Close . About Why Brazen? Careers Why Work At Brazen? Have you noticed your students taking a lot more pictures than usual these last few years? Why Snapchat? Want to learn more about what Snapchat is and how your school can use it?
Read our Brazen article about how to kill it at Snapchat here. Check out a couple of our favorite university Snapchat examples and for inspiration: 1. Rowan University From student takeovers to campus event shoutouts, Rowan knows how to use this app to keep its students included, engaged, and excited. Here are just some of the ways they strike the perfect Snapchat balance between stuffily silent and egregiously oversharing. Rowan uses Snapchat to advertise for its on-campus events.
This works well since the events are as temporary as the snaps; plus, the hand-written adds a personal touch. A note of warning, however — be careful not to put too many advertisements in your story. Generation Z and Millennials are conditioned to tune out advertisements when they are superfluously popping up in their social media space.
Rowan is also amazing at student takeovers. Since they recently went through summer freshmen orientations, they used their ambassadors as representatives for freshmen and their Snapchat followers ate it up: By showcasing its student body in this way, Rowan gave its freshmen a unique orientation experience, portraying more in the campus than a single orientation period might be able to. Rowan is Snapchat-smart because they use different snapchat s for different groups of people, such as alumni and current students.
They know how to use a variety of social media platforms to broadcast their message clearly. Purdue University Not only does Purdue sponsor student takeovers and sneak peeks at life on their campus which sought after by many prospective students , but they engage their students by prompting them to Snapchat them back: By both utilizing their logo and a simple call to action, LifeAtPurdue portrays an interest and care for its students. Many times, they want to be a part of it. Give them that chance with that personal interaction and student showcasing.
Quick Tip Want to learn how to submit your own logo for a Snapchat filter? Contact Snapchat here. Gonzaga University A geofilter is an artistic feature which appears whenever someone is in a certain location. If you have a geofilter on your campus, one of your students can add the filter to their picture and market how much they love your institution on their Snapchat.
Gonzaga University recently created their own Snapchat geofilter, but they knew that their students might not be aware that the filter was in place. They ran a Snapchat campaign to call attention to the filter, which is a great way to encourage engagement. Quick Tip How does Gonzaga know if someone has taken a screenshot? Whenever you view your own Story, swiping upward will reveal a new menu. The eye symbol will show you how many people have viewed your Snap. The double triangles will show you how many people have taken a screenshot of your Snap. On the right side of the screen are a trashcan, to delete the Snap, and a downward arrow, which you can click if you would like to download your Snap.
Kean University There are a lot of media trends, but none so virally influential as Pokemon Go. Schools, recruiters, and marketers alike have all jumped on the bandwagon to reach a larger audience. Kean University knows how to tell a story. Using their school colors, they begin the story with the main message, but the next Snap makes students pause with interest.
Lures modules on the pokestops? So exciting! Kean University continued by not only showing students where the building to register was located, but enticing them with a popular, hard-to-find pokemon that they could catch. Still not enough? Continuing on the pokemon incentive route, the Snapchat posted another Snap of a less common pokemon with a coupon offer for returning students. What better way to introduce your admissions counselor than offering a prize and showcasing an adorable-looking pokemon next to her? Win-win for both sides! Go to your Camera Roll and choose a photo to post.
It could be you! Be careful who you choose for takeovers and keep your finger on the pulse of campus activity to see how to best engage your students. Read our recent post about Snapchat to learn more about what it is and how it can benefit your school. What else is your school doing to encourage student engagement and interaction? Let us know in the comments! Subscribe to our newsletter. Jul 14, When competition for top talent is steep, as it currently is in many industries, candidate experience gets a lot of attention.
It makes sense that employers who want to stand out from the competition should work to create a candidate experience that reflects their brand values and gives job seekers a taste of what it will be like to work for your organization. Virtual recruiting can help every step of the way. . The Brazen Blog. Jul 13, Students may have more questions than answers regarding how to successfully navigate a virtual career fair.
Keep excitement high and nervousness low by equipping students with what they need to know before, during, and after a virtual job fair with this list of preparatory event ideas. Jul 07, You want job seekers to have positive thoughts and feelings about their interactions with your organization, from the first whiff of a job posting or social media post to their experiences during your virtual recruiting events and interviews, right down to the final decision point.
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5 Universities Killing It On Snapchat